Boobs, Boobs, Boobs. 

Have we got your attention now? A campaign that speaks nothing but truth. This October we are asking South Africans to choose to fly in our new Breast Cancer Awareness Month campaign.

Breasts come in all shapes and sizes, some are small, some are large. We push them up, we strap them down, we let them hang free. They go through the most. We love our breasts but, if we don’t get up close and personal with them, they could be the death of us. Guys, gals and non-binary folk let’s chat breast cancer.

As true supporters of sisterhood, this October Strawberry Lips is spreading the message that by getting tested you are choosing to live your best life.

Every year, the brand with the most ups the ante to spread the message that young people need to check their breasts, and this year, we are taking that message to the stratosphere!

Everyone’s favourite strawberry-flavoured liqueur with a touch of tequila wants you to choose to fly, choose life by getting tested in our latest Breast Cancer Awareness Month campaign, #YouChoose, complete with a kickass video and awesome prizes. Why? Because breast cancer doesn’t just affect you when you are older. It can strike at any age. 

Our brand ambassador, Lady Amar exclaims “I love life, that’s why I choose to get tested during Breast Cancer Awareness Month,” Now, it’s your turn to live life to the fullest with me by getting tested.”

Join the conversation, share your stories and support the movement by contributing to essential breast checks and educational drives.


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